Advantages of UV laser cutting machine manufacturing for small and medium-sized enterprises

Recently, a customer who has been following up for more than two years finally signed an order. From the price of 10W UV laser cutting machine in 19 years exceeding 500,000, to the price of 10W UV laser cutting machine in 21 years exceeding 400,000, customers can't afford it, until it exceeds 400,000? Of course not, in the past two years, after dozens of repeated tests such as process adjustment, mechanical adjustment, and optical adjustment, working with customers. At the same time, the customer's products have been continuously improved in the verification process over the past two years, and finally formed a marketable mass production product. Customers of early mass production said that they ordered two in advance and considered subsequent orders based on market estimates.

From this, we can reflect, as a small and medium-sized enterprise UV laser cutting machine manufacturer, where is our customer base? What kind of market do we need? What are our advantages?

In the increasingly fierce UV laser cutting machine market, the technology is becoming more and more mature, and the technical threshold is getting lower and lower. Sooner or later, it will develop into a stable equipment for laser marking machines. Now the UV laser cutting machine market is in chaos due to price wars. Facing the market, UV laser cutting machine manufacturers need to make their own products, and also need to break through demand in the market torrent, seek differentiated development, find customer groups, find their own markets, clarify their own advantages, and focus on developing superior technologies and services.

In the process of finding customers, markets and our own product advantages, we need long-term verification, not only developing UV laser cutting technology, but also considering the developability of the application market and the scope of market application. For example, UV laser membrane circuit resistance equipment, although it has a certain explosiveness this year and has caused a certain response in the market, but the sustainability is poor, the input-output ratio is disproportionate, and the original market share is relatively mature. In such an environmental market, we can selectively withdraw, but it does not mean that orders are not accepted, but the investment in manpower and material resources is relatively low.

So, how do we find our customer base and find the right market? We might as well focus on future products, especially in some emerging fields, where early cooperative research and development and high success rates in the later stages can quickly seize market share. For example, 5G mobile phones are coming soon, and the market demand for UV laser cutting machines is very high, and drilling, cutting, marking, welding and other applications are very extensive. In new fields and new market applications, we are either professional or develop horizontally, providing customers with a complete set of laser product line solutions. In the future, the laser market must undergo integration and comprehensive development, or professional. I have some technologies that others cannot do, occupy a unique market share, and form a market positioning. The market groups here are completely different.

At this stage, most manufacturers are still small and medium-sized enterprises, so what are the advantages of the development of small and medium-sized enterprises? Compared with large factories and new enterprises, how can we form differentiated competition? For new enterprises, small and medium-sized enterprises have accumulated rich market experience, the market environment and technical capabilities are very convenient, and the advantages are relatively obvious. For large-scale UV laser cutting machine manufacturers, small and medium-sized enterprises need to give up some seemingly high-profit markets. Usually large enterprises have high market demand for UV laser cutting machines, short delivery cycles, strong short-term delivery capabilities (usually several orders), early factory testing for one to three months, and many factories pay after acceptance. Small and medium-sized UV laser cutting machine manufacturers have too high liquidity risks and compete with large factories. It is best to serve small and medium-sized enterprises to demand customer groups, liquidity, human and material resources to enter large factories safely. At the same time, small and medium-sized enterprise UV laser cutting machine manufacturers need to seize the opportunities of small and medium-sized customers, such as the order mentioned by Laisei Laser two years ago. We need to serve each customer carefully. This is our advantage over large factories. For large factory projects, it is difficult to guarantee two years of repeated testing time, but our small and medium-sized enterprises can. We have time to win over customer groups and have the ability to cooperate with customers to develop products. This is our advantage and we must master it. Of course, we also encountered some customers who invested a lot of manpower and material resources because of procurement inquiries, using the technical data we provided to find another cheaper customer of 10,000 or even thousands of dollars. For the reason, I believe that the work can have a deep understanding, but we can't give up because of certain situations. Of course, we also need to do certain preventions. In order to protect technology, hurting the heart is indispensable.

To sum up, small and medium-sized enterprise UV laser cutting machine manufacturers need to concentrate their own advantageous resources to win over target customer groups. It is best to dig deep into a group, cultivate it deeply, establish an industry group business department, and gain a foothold one by one. At that time, they can develop better!