Four reasons to choose easy-to-tear packaging + reusable packaging

You鈥檙e unlikely to hear 鈥渢rendy鈥?and 鈥渞e-stick flexible packaging鈥?used in the same sentence. That鈥檚 okay. Unless the product is a phone you wear on your wrist or something similar, practicality will almost always win out in the long run.

The fact is, there are many good reasons for manufacturers and marketers to reconsider the versatility and cost-effectiveness of easy-to-peel and re-stick flexible packaging solutions, especially when dealing with the use of flexible packaging to communicate brand and product information.

Here are four of the most practical reasons to choose tear-off and re-stick flexible packaging:

1. Regulatory details need a home

Pharmaceutical and nutraceutical manufacturers are particularly susceptible to requests to change the information to print on their small over-the-counter product packaging.

The U.S. Food and Drug Administration and other industry management associations require that many product labels in this category contain extensive information, such as nutritional facts, ingredient lists, directions for use, and precautions/side effects. When combined with font size requirements, this makes multi-layer self-adhesive labels a reasonable solution.

2. Multiple languages, diversified markets

Whether selling products simultaneously around the world or in multilingual communities in the United States, easy-peel and re-stick flexible packaging or extended content labels (such as expandable folding panels) can work well.

Languages can appear side by side, or the primary language can appear on the outer label face. An experienced label manufacturer will customize a solution that meets both regulatory requirements and market needs.

3. Save money on printing, packaging, shipping, etc.

Avoid using additional paper inserts. Skip double inventory and evaluate the prices of alternatives to see how much you can save on peel and seal labels.

The potential for savings is even greater if you work with a label manufacturer that can digitally produce peel and reseal labels. Why? Regulations can change frequently, and digital printing allows manufacturers to lower inventory and minimize losses when regulations change. This, in turn, enables companies to get updated products to market as quickly as possible, reducing turnaround time and lost revenue, and minimizing the risk of noncompliance.

4. Sell More to More People

Don鈥檛 underestimate the power of labels to enhance your marketing. Peel and reseal labels are an economical, innovative way to increase customer response and brand interaction.

Think of labels as advertising space that鈥檚 already been purchased and paid for 鈥?just add your promotional message.

Let鈥檚 take the example of a food company or distributor that sells sausage and cheese products. Peel and reseal labels allow the company to use the second layer of the label to promote cheese products and vice versa.

Sweepstakes items, directions, recipes and instantly redeemable coupons are a few more examples that demonstrate the market potential of peel and reseal labels.

All of these processes can be accomplished with lasers, with the most challenging being the use of glue. However, this is the direction of the future.